Strategic Business Development at the Intersection of Technology, Sports, Health and Wellness.
WHAT WE DO
We drive business development in sports, health, and wellness, with particular strength in technology-forward initiatives. Our focus is on identifying, shaping, and advancing strategic opportunities that accelerate growth.
We help clients navigate complex ecosystems by analyzing where opportunities sit, defining clear pathways forward, and supporting their progression from initial engagement to concrete outcomes.
CORE AREAS OF WORK
Opportunity Identification
We assess opportunities in the context of market dynamics, ecosystem landscape, and strategic fit, identifying where meaningful growth can be developed.
Strategy & Positioning
We translate each opportunity into a clear and actionable strategy, defining priorities, shaping positioning, and outlining the actions required to move it forward effectively.
Execution & Advancement
We support the progression of opportunities through targeted engagement, coordination across stakeholders, and structured follow-up toward goals.
FEATURED EXPERIENCE
THE MAY DIFFERENCE
Sector-Specific Focus & Expertise
Boutique, Personalized Approach
Senior-Led, Hands-On Delivery
MEET THE EXPERT
MARTIN YACONIS, ENGR.
Martin brings over two decades of experience across technology, health, wellness, performance, and sports-related environments. Trained as an engineer, he combines analytical thinking with strategic perspective and international track record across the U.S., Europe, and Latin America.
Throughout his career, he has worked with Olympic committees, universities, professional teams, athlete academies, research and rehabilitation labs, sports-related media outlets, and marketing agencies. His background brings together a practical understanding of high-performance ecosystems, wellness-oriented initiatives, and the role of technology in shaping better experiences and outcomes.
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