Relationship-Led Business Development for Sports and Wellness Initiatives.
WHAT WE DO
We drive business development for sports and wellness initiatives through strategic planning, targeted engagement, and structured follow-through with key counterparties, from partners and sponsors to operators, licensors, and institutions.
We help organizations plan, build, and manage the relationships that move opportunities forward and accelerate growth.
OUR SERVICES
Strategic Planning
We clarify priorities and define what success looks like. We translate goals into partner criteria and a focused target list, refine positioning, and prepare outreach-ready materials so every touchpoint supports opportunity and growth.
Outreach & Connection
We identify and prioritize high-fit counterparties and activate conversations with clear goals. We initiate contact, coordinate meetings, and maintain momentum through thoughtful follow-up, keeping progress moving toward defined milestones.
Relationship Management
Once opportunities are ongoing, we keep the process organized and moving forward. We coordinate with stakeholders, manage engagement, and help move relationships through key stages, supported by structured tracking and regular status and action updates.
BETTER TOGETHER
Selected organizations and initiatives we have supported:
THE MAY DIFFERENCE
Sector-Specific Focus & Expertise
Boutique, Personalized Approach
Senior-Led, Hands-On Delivery
MEET THE TEAM
MARTIN YACONIS, ENGR.
STRATEGY & RELATIONSHIPS
Martin brings two decades of business development experience at the intersection of technology, health, wellness, and sports. Trained as an engineer, he leads strategy, planning, stakeholder engagement, and relationship-building, drawing on an international track record across the U.S., Europe, and Latin America. He has collaborated with Olympic committees, universities, professional teams, athlete academies, and research/rehabilitation labs, as well as with sports-related media outlets and marketing agencies.
BARBARA MURPHY, PHD
ENGAGEMENT & OPERATIONS
Barbara combines a doctoral degree
with a background in education, communications, operations, and administration. She supports business development through research, outreach preparation, relationship coordination, content development, and documentation, translating complex information into practical materials for partners and stakeholders. She has led communications, educational, and project work in agency and entrepreneurial settings, working with diverse audiences across markets and languages.
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