Strategic Business Development at the Intersection of Technology, Sports, Health and Wellness.
WHAT WE DO
We drive business development in sports, health, and wellness, with particular strength in technology-forward initiatives. Our focus is on identifying, shaping, and advancing strategic opportunities that accelerate growth.
We help clients navigate complex ecosystems by analyzing where opportunities sit, defining clear pathways forward, and supporting their progression from initial engagement to concrete outcomes.
CORE AREAS OF WORK
Opportunity Identification
We assess opportunities in the context of market dynamics, ecosystem landscape, and strategic fit, identifying where meaningful growth can be developed.
Strategy & Positioning
We translate each opportunity into a clear and actionable strategy, defining priorities, shaping positioning, and outlining the actions required to move it forward effectively.
Execution & Advancement
We support the progression of opportunities through targeted engagement, coordination across stakeholders, and structured follow-up toward goals.
SELECTED ENGAGEMENTS
THE MAY DIFFERENCE
Sector-Specific Focus & Expertise
Boutique, Personalized Approach
Senior-Led, Hands-On Delivery
MEET THE TEAM
MARTIN YACONIS, ENGR.
STRATEGY
Martin brings over two decades of experience across business development, technology, health, wellness, and sports. Trained as an engineer, he leads analysis, strategy, and stakeholder engagement, drawing on an international track record across the U.S., Europe, and Latin America. He has collaborated with Olympic committees, universities, professional teams, athlete academies, and research and rehabilitation labs, as well as with sports-related media outlets and marketing agencies.
BARBARA MURPHY, PHD
OPERATIONS
Barbara combines a doctoral degree with a background in education, communications, operations, and administration. She supports business development through research, planning, coordination, content development, and documentation, translating complex information into practical materials and concrete actions. She has led communications, educational, and project work in agency and entrepreneurial settings, working with diverse audiences across markets and languages.
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